Mandatory Requirements for Play Store App with Ads (AdMob)
A Quick note for Android Developers (2025-06)
1. Target SDK
App must target SDK 33+ (Android 13) by August 31, 2024.
Google may require SDK 34 (Android 14) soon — prepare for that.
REF: https://developer.android.com/google/play/requirements/target-sdk
2. UMP Consent for EU/EEA/UK
Must integrate UMP SDK or certified IAB TCF v2.2 CMP.Show GDPR consent message before showing personalized ads to EU users.
Without consent = limited or no ads in EU.
REF: https://support.google.com/admob/answer/13554116?hl=en
3. Privacy Policy
Required URL in Play Console.Must describe: data collection, AdMob usage, user data handling.
4. Ad Declaration
MUST check "This app contains ads" in Play Console.
5. App-ads.txt
If we have a website, must host app-ads.txt to authorize ad sources.
Format example:google.com, pub-xxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa06. Full-screen Ads Policy
No interstitials on app launch.Ads must be user-initiated and have a clear close button.
7. Data Safety Section
Must declare accurate data practices in Play Console (based on SDKs used).
8. AdMob SDK Version
Should use the latest AdMob SDK – old versions may break or violate policy.
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